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Marketing your new photo business

If your business is anything like mine, you are happy when wedding season is done. However, if youre a new Toronto wedding photographer you would be wise to promote your business in the off season. Otherwise, you risk not booking enough clients for the upcoming wedding season. There are many tools at your disposal for gaining new brides. I recently heard a social media expert claim that direct mail was dead. This assessment (by this expert) could not be farther from the truth. In fact, direct mail is still one of the most effective methods for finding clients.

The key is defining who your customer is and targeting them with a compelling promotion. You may be thinking that your target would be newly engaged couples. However, you should define your ideal client a little more. Things you should consider include; income, demographics, purchasing power, employment and more. With this information, a mailing list broker can help you target your perfect client.

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